Digital Bites is one of the supported startups in the first S3E Charge Accelerator Programme.
Digital Bites is a B2B platform that allows the developers of physical products to test their concepts on their target audience before having to build them. This is possible with the use of our Virtual Reality based consumer experiments that can test, capture, and analise the conscious and unconscious behaviour of a product’s real target audience in a fast and accurate way.
Consumer insights experts, marketing departments or NPD teams can validate new product concepts easily and rapidly, measure the attraction of designs or predict the performance of their product against its competition.
Through the Digital Bites platform, any physical product, building facility or experience can be tested or validated for different aspects (e.g. attraction, usability, feedback, etc) very easily. The major competitive advantage over their competitors is that product and consumer experiments conducted with the Digital Bites platform require no trade-offs; they are fast to conduct, extremely accurate in their results and require less resources to design and execute. This is achieved by:
1) Enabling the testing of product prototypes that have not yet been developed physically,
2) Gathering more data from a 90% smaller than normal consumer sample, and using AI models to create “virtual consumers”,
3) Having a controlled “closed-system” experiment in which zero-party data are collected extremely accurately.
Learn more about Digital Bites by watching the pitch done by their Co-founder and CTO, Loukas Kakalis, during the Charge Open Day on 6th July 2023.
Would you like to get in touch with them? Let us know! Email us at info@south3e.eu