ELNAV.AI is one of the 17 startups selected to participate in the 2024 edition of S3E Charge, the EU-funded accelerator program fostering deep tech innovation and entrepreneurship in Southern Europe.
We spoke with Hrvoje Mihovilović, CEO of ELNAV.AI, to learn more about how this Croatia-based startup is revolutionising the maritime sector with their innovative AI-powered monitors, and hear why they’ve decided to join our accelerator program.
Hi Hrvoje! Tell us about ELNAV.AI, the mission behind the business and the technology you’ve developed.
Our startup based in Split, Croatia, was founded in April 2021 with a mission to revolutionise navigational safety in the maritime industry.
Having worked at sea for many years, we have observed first-hand that the maritime transportation sector has not seen significant technological upgrades in the navigation for over three decades. To address this, we’ve developed the Helm Order Monitor, a state-of-the art device combining automatic speech recognition and sensor data analysis to ensure that the helm orders are clear, confirmed and correctly executed.
Not only we are introducing a new technology, we are also changing the way safety is approached in the maritime industry.
Why have you decided to enrol in the S3E Charge accelerator?
The decision to enrol in the S3E Charge accelerator was driven by the need to amplify our impact and expand our reach. We are particularly interested in support related to market access, networking opportunities with industry leaders and guidance on scaling our operations efficiently.
What are the key ambitions for ELNAV.AI? Where would you like to see the business in 5 years?
Looking ahead, our ambition is to become a leader in maritime safety technology. In 5 years we aim to see our Helm Order Monitor become a mandatory installation on all merchant and passenger ships globally, which will significantly reduce navigation related incidents at sea.
Drawing from your own experience, what piece of advice would you give to an entrepreneur who’d like to launch their own startup?
For anyone looking to start their own venture, my advice is to be persistent and adaptable. Transform challenges into opportunities for growth and never lose sight of your mission.
The entrepreneurial journey is very demanding, but staying committed to your vision is key to making a meaningful impact.