Ecobubble is one of the 17 startups selected to participate in the 2024 edition of S3E Charge, the EU-funded accelerator program fostering deep tech innovation and entrepreneurship in Southern Europe.

We spoke with Nicola Nescatelli, founder and project manager at Ecobubble, to learn more about how this Italian startup is optimising resource management in agriculture through Plantiverse, their latest greentech solution powered by plants to promote planet-friendlier ways of using natural resources.

Hi Nicola! Tell us about Ecobubble, the mission behind the business and the technology you’ve developed.

Ecobubble is a green tech startup based in Rome, and it was founded in 2019. Through Plantiverse, our most recent initiative, our mission is to optimise resource management in the agriculture sector by enabling plants to directly communicate their needs to automation systems embedded in agricultural and farming practices. For this, we’ve developed technologies that use multispectral analysis, advanced sensor technology and artificial intelligence to achieve more efficient and sustainable agriculture.

How would you describe your entrepreneurship journey so far?

Our journey has been primarily driven by passion, which has supported us to manage our mistakes and challenges more easily. We have also focused on creating and maintaining a collaborative and positive environment across our team, while being very objective-oriented.

Why have you decided to enrol in the S3E Charge accelerator?

We chose the S3E Charge accelerator to get the opportunity to grow and scale our technology within a dynamic and supported ecosystem, and we are particularly interested in fundraising support.

What are the key ambitions for Ecobubble? Where would you like to see the business in 5 years?

Our objective is to grow our business in Europe, starting with high revenue crop production, like vineyards, vertical farming, hydroponics and agrivoltaic systems.

After that, we would like to reach more extensive scale application through the development of our virtualisation component; this approach allows us to support a wide range of agricultural environments, from small to large scale, and significantly contribute to the fight against the climate change and promoting greater sustainability in the use of natural resources.


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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Union’s Horizon Europe research and innovation programme. Neither the European Union nor the granting authority can be held responsible for them.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Union’s Horizon Europe research and innovation programme. Neither the European Union nor the granting authority can be held responsible for them.